You have decided to put your home on the market. You want to get the best price, to sell on the right terms and conditions, and you want to sell in your preferred timescale. You also want minimum hassle. You, typically, have four options:-

Arrange a private sale to someone you know
Market your own home and arrange a private sale to someone you don’t know
Choose a Realtor to list and market your home for you
Choose a Realtor with Re/Max to list and market your home for you
Please spend a few moments considering your goals and then compare them against each of those options. If you have a good friend or family member who wants to buy your home, Option 1 might be exactly the way to go. If you are skilled and experienced in real estate marketing, contract negotiating, etc, then Option 2 might be worth considering. If neither of those seems right, then choose either Option 3 or Option 4.

There are more than 400 Realtors in the Sarnia Lambton Real Estate Board. Each is licensed and well-trained, and each specialises in different things, such as a type of property or a geographical area like Sarnia, Point Edward, Wyoming, etc. Many have also undertaken additional training to become really expert in specific aspects of real estate. We always suggest you interview three Realtors and then choose the one you are most comfortable with, and who you decide is most likely to help you achieve your home sales goals.

Real estate is a co-operative business. One Realtor will be responsible for marketing a home and will do their best to do two things. The first is find a ready, willing and able buyer themselves. The other is to make best use of the Multiple Listing Service (MLS) to advertise the property, and use their personal and office contacts to enable any of the other 400 Realtors to bring a ready, willing and able buyer that they are currently working with.

Your 4th option is quite specific. Re/Max is a global franchise with a local approach. Realtors who work under the Re/Max banner bring certain advantages to selling properties. The first, and obviously important, advantage is that Re/Max agents, on average, sell more homes than anyone else. The most recently published statistics show that the average Re/Max Realtor closed almost twice as many homes as the next most successful franchise’s agents. Entrepreneur Magazine also named Re/Max as the highest ranking real estate franchise 4 years in a row.

As we know, selling homes begins with effective marketing – which is why the MLS is crucial to comprehensive market exposure. Every company, and many Realtors, also have their own web site. It is interesting to know that, last year, the Re/Max site had 62,132,115 visitors. The next best company had about two-thirds of that number.

Earlier we said that Re/Max works locally, and that real estate is co-operative and successful marketing involves using personal contacts. It is worth noting that Jane Baker is President of the Sarnia Real Estate Board (as she was last year as well) so she has many good local contacts. Her sales success is recorded in the fact that she has received awards every year for years in a row.

So, if you intend interviewing three Realtors, and you want to maximize your chances of a successful sale, you might want to choose a Re/Max agent with a great track record, who will also guide you through the entire process from start to successful finish – while keeping totally focused on your major goals. If that sounds like a good option, please contact us by clicking here. 

We look forward to hearing from you!